Você não é BURRO, você só está lendo do jeito ERRADO
- Role
- Script, editing and colour
A finish that holds up full screen — and a retention curve that doesn't fall off a cliff in the first minute. I don't trade one for the other.
IncludesHooksCaptionsVersioning
I find the line of the argument in the middle of all the footage and build an arc that holds for twenty minutes — without losing anyone along the way. Logging comes before any fine cut: getting the order right is what holds retention later.
IncludesLoggingStructureMusic and soundColour
They hold from the first second without resorting to frantic cutting: framed for 9:16, with proofread captions and levelled audio. Nothing repurposed from the horizontal cut — every piece is conceived vertical from the start.
IncludesHooksCaptions9:16 framingVersioning
Continuous editing for channels that publish every week: the same colour, sound and type standard across every video, so the channel looks like a channel and not a pile of loose pieces. Deadlines agreed per batch, with no renegotiating delivery piece by piece.
IncludesWeekly batchChannel identityMotion and titles
I learned to edit watching the film and the retention graph on the same screen. One tells me whether the cut is beautiful; the other tells me where it lost the viewer — and almost always the two point at the same place.
That is why I do not treat "beautiful video" and "video that works" as separate roads. The shot that moves you is the shot nobody skips.
ToolsDaVinci ResolvePremiere ProAfter Effects
I reply the same working day. Tell me where the video will be published and what it has to provoke — the rest I solve in the edit.